What is SEO?

Search engine optimization (SEO) is the science of improving the quality of a page or website in order to raise its ranking in search engine results to be in the first results, which contributes to increasing the amount of free, unpaid visits to the site (also known as search Natural (in English: Organic Search) instead of visits paid through ads and others.

How do search engines work?

Search Engines are like an autoresponder, as they collect a huge amount of content, then organize and evaluate it based on thousands of factors until they determine the best content that will answer a specific question the user asks when searching for something on the Internet.

Search engines are able to do this by exploring all forms of content available on the Internet (web pages, PDF files, images, videos, etc.) through a process called crawling and indexing, and then arranging them according to their compatibility with the query. Which the user entered into the search engine through a process called ranking.

Search engines and search site management tools

Optimizing your site for search engines may seem like a difficult task, but you must know that search engines actually want you to succeed, and they will help you do that as well. As they, of all types, provide webmasters with many web management tools, or what is known as Webmaster Tools, they accompany these tools with a comprehensive guide on how to use them and the best ways to achieve the best results.

Although these tools are different and diverse, they all follow a main rule: do not try to deceive search engines, and instead do your best to provide your site users with a unique online experience. By following the general guidelines and achieving the User Intent.